Start-up: From Idea to Reality

From idea generation to successful business product

The training offers a structured approach to launching a start-up, which covers all stages of this process: from idea generation and creation of a business plan to realization of this idea in a form of a successful product on the market. Participants will learn how to assess and benefit from dynamics of entrepreneurship and how to attract investors to their start-up project.

Training Contents

• Basic concepts: idea and innovation, enterpreneurship and start-ups
• Market types: selecting the right market niche for a start-up
• Writing a successful business plan
• Management of start-up development phases
• Market opportunity analysis
• Revenue models
• Attraction of investors, advisors and mentors to a project
• Value proposition and the minimum viable product
• Customer relationships

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