Start-up: From Idea to Reality
From idea generation to successful business product
The training offers a structured approach to launching a start-up, which covers all stages of this process: from idea generation and creation of a business plan to realization of this idea in a form of a successful product on the market. Participants will learn how to assess and benefit from dynamics of entrepreneurship and how to attract investors to their start-up project.

Training Contents
- Basic concepts: idea and innovation, enterpreneurship and start-ups
- Market types: selecting the right market niche for a start-up
- Writing a successful business plan
- Management of start-up development phases
- Market opportunity analysis
- Revenue models
- Attraction of investors, advisors and mentors to a project
- Value proposition and the minimum viable product
- Customer relationships

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